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Warring States can only be used to describe today's e-reader market, the competitive pattern of chaos, it can only be used to analyze the electronic reader puzzle difficult to predict the future development trend.

October 7, Amazon announced Kindle 2 e-reader a sale. Surprisingly, with the traditional "first price cuts after the hot" market reacts differently to normal, the purchase price the market dr dre beats solo HD in the lot waiting to see, shot not enthusiastic - in large part because many competitors out strong. Christmas gift list this year, the Kindle is no longer the only choice.

While Microsoft CEO Monster iBeats Steve Ballmer recently said with disdain: Microsoft is not interested in e-reader market, PC is the best download platform. On the other hand, many of Microsoft's PC partners, the field has rushed into a flood of e-readers, Sony, Samsung have launched their own e-reader.

Even in China, a technology company called Hanwang making determined efforts, decided to fight in this market. In mid-October on the eve of the opening of the Frankfurt Book Fair, Hanwang Technology announced the formation of branches in Germany and France, to open up overseas markets electronic reader. Meanwhile, Hanwang Technology News Corporation subsidiary will also work with Harper Collins Publishing Enterprises (HarperCollins) to cooperate, to spend millions of dollars to buy thousands of copies in English the right to use e-books, and sold into. Previously, Hanwang Technology e-readers begin shipments in September from more than Sony as the world's second largest after the Amazon vendor. "If you can successfully open the overseas market next year is expected to catch up with Amazon." Hanwang chairman Liu Yingjian said.

Kindle e-reader after the first came out, are burdened with the same title of an important beats by dr dre studio headphones the purpose is clear: with the Kindle rivals. Market research firm iSuppli predicts that e-reader market Monster Beats Solo will grow five-fold, from 100 million units a year market development to more than 500 million units. As a whole, e-readers with the traditional printing and publishing industry and fierce competition. Robbery in this chain, who will win?

When the reading habits change

Ye Deguo people from the 15th century large-scale application of the Gutenberg movable type began to date, has been 550 years. Each time when media technology innovation, from the traditional printing industry and sensitive concerns that someone in the crowd shouted "wolf" sound, so when the telegraph, radio invention of this, television, computers, the Internet appears, has been true. However, the publishing industry seems to have great vitality, monster beats cable the total population from pessimism to find Monster iBeats arguments to their own survival. But this time the raging electronic reading revolution, seems finally to completely change people's reading habits when the breakthrough.

NPC has the experience to study and went into the house around the corner bookstore playing soft music, walking in the tall shelves before the move to hand, look carefully on a shelf of books, favorite books to see when the repeated stroke, and then Comparison of the few books in the product phase and slowly sat down to read the coffee area, or went to the counter to purchase leave.

In 1994, Amazon founder Jeff Bezos, in his vision of the future imagined, 10 years later, customers will still enjoy low prices, fast shipping, and more choices of services. November 2007, Bezos almost the same concept in the debut price of $ 399 electronic reader Kindle, five and a half hours to be sold out. According to Citigroup analyst Mark Mahaney (Mark Mahaney) statistics, in the Amazon e-reader sales in 2008 close to 50 million units. Christmas Eve in 2008, the famous talk show host Oprah Winfrey's show on hold in their own Kindle said, "This is my best Christmas present ever", Kindle and therefore not only the Internet geeks in all popular small circle. Purchase of books and reading that people have begun to be reduced to the scene: see favorite books, open bag, the Kindle on the price of not more than 10 dollars to purchase e-book version of the order, and then straighten books, and turned to leave.

An electronic reader, the battery can guarantee two weeks of reading, the use of electronic ink technology, the screen is not backlit, but the imitation of a real pen and ink, so that people could not find time to read and eye fatigue. This is not a netbook, a smart phone that can provide electronic end products experience, more close to the real experience of people reading books. In addition, an electronic reader can usually accommodate the thousands of books. No matter how many helpless bookstore owner, in the low book prices, the traditional reading experience and the convenience store before the changes are a way of reading silently for - a change even in the lowest excited electronic products, the elderly who can be reflected. Liu Yingjian Hanwang Technology, said there are old calligrapher had specifically sent him text messages, and praised electronic reader zoom feature so that in later years to enjoy once again the joy of reading as possible.

Each have their own trick

dr dre beats studio in the U.S. market's success, the important one is to provide the latest best-selling book cheap electronic version - usually priced no more than 10 dollars. Price $ 9.99 an e-book may give second thought most Chinese consumers, however, that the pricing of European and American publishing market, just a normal version of a paperback book folded into the already discounted list price.

It has been suggested to do the book market Kindle iPhone, introduced low-priced e-reader, and then bundled with different tariff packages, or, as do members join Bertelsmann, specify the amount of monthly minimum purchase books. Similar proposals in the club forget the Kindle is the world's largest electronic bookstore Amazon, a steady stream of books from them can have sufficient resources to carry on the books database platform. In fact, the Amazon Kindle book content online as a realization of their way, so that more buyers to the Amazon to spend money to buy books.

Now, new competitors Deus Ex. From the hardware point of view, Sony's launch of the "daily read" (Daily Edition) Kindle cheaper than the price after the 60-80 U.S. dollars. Smaller than Kindle2 screen, but with better presentation of electronic ink technology, when you turn the pause time is shorter, more refined navigation page, and uses touch screen technology. The Chinese are using electromagnetic plate Hanwang Technology